Internet Marketing Articles & White Papers - Search Engine Marketing Resources, Weboptimiser UK

Search Engine Marketing Articles & White Papers

NEW! Search is Brand - How to Build better relationships with your online audience, Protect and enhance your brand assets and integrity and get better results from your offline marketing campaigns.

This White Paper by Nicholine Hayward and Mark Rogers, CEO of brand audit specialists Market Sentinel covers the challenges posed to brands by search engines and blogging and describes the tools and techniques companies can use to protect their online brand assets and integrity, develop new relationships with their online audience and manage their online reputation and positioning, from search engine optimisation and marketing to online monitoring and measurement.

Net Equity - Harnessing the power of search engine marketing for your offline advertising, direct marketing, branding and PR.

This White Paper from Nicholine Hayward addresses one of the key issues facing brands today - the integration of online and offline marketing. It examines the vital contribution that search engine marketing can make to your business at a strategic as well as tactical level and discusses how your search engine marketing company can help you get better results at every stage of your offline campaigns.

Optimisation for Marketing Directors - What every marketing professional should know when planning, implementing and managing search engine optimisation and marketing campaigns.

This white paper looks at search engine optimisation and marketing from the perspective of our clients, the Marketing Directors of the Internet's leading brands. It examines the strategic, as well as technology issues, of making a web site search engine and visitor friendly, discusses the four cornerstones of online success and outlines a choice of approaches and methodologies for making web sites faster, smarter, busier and more profitable.

Optimisation for Direct Marketing - How your search engine marketing company can help you get better results from your direct marketing campaigns.

This white paper discusses the similarities and the synergies between Internet and Direct marketing and how integrating the two can deliver better results and economies of scale for both. It describes not only how the processes and principles of the two disciplines are the same, but how your search engine marketing company can provide a wealth of information and inspiration, from keyword analysis to define creative executions to cookie-based visitor tracking to measure the results in terms of profitability as well as visibility.