Why can't I do search engine optimisation myself?
If you have the time, the expertise and the resources to research, design, format, submit, register and maintain every page of your web site, according to the specific standards and criteria of each search engine whilst maintaining your brand integrity and corporate strategy and are prepared to repeat the process every time a search engine changes its rules, which is frequently, monitor positions, track visitors, provide fresh content and build links from other relevent sites to keep listings high, it's perfectly possible to do your own search engine optimisation.
