What's the point of search optimisation?
Search optimisation has become one of the most popular ways to boost the success of a web business for two reasons. Firstly, more people find a site through a search engine than by any other means. For example, 87% of web visits come via search engines, compared with only 10% from banners (Forrester Research). Secondly, because search engine listings enjoy tremendous credibility among users, the likelihood of a sale or a return visit is greatly increased. According to the NPD Group, 55% of online purchases were made on sites found through search listings, while a mere 9% were on sites found through banner ads.
So if your web business depends on receiving a regular supply of qualified visitors, search optimisation can help you harness the power of the search engines to bring them to your site.
