What can I do with my Web Intelligence?
Web Intelligence isn't simply research for its own sake, it is designed to give you the information you need to optimise your web business. For example, a Web Intelligence report can show you how search engine-friendly or visitor friendly your site is and measure the potential target audience for your product or service. Because Web Intelligence can tell you what your target audience is looking for online, you can use the information in your report to update your site's content to match visitor expectations, or develop new offerings. You can also use Web Intelligence as a form of focus group research, for everything from testing advertising headlines to measuring awareness and demand for a particular product or service.
