When should I bring in the usability team?
You can address several vital usability issues at the same time as the SEO campaign. However, as SEO itself is an ongoing process, the site will need to be maintained, to add new search engine friendly links and content for example, or to take advantage of new optimisation techniques. This will , as a result, continue to improve the visitor friendiness of the site. Likewise, as a site should be regularly assessed to ensure its search engine friendliness, this monitoring could be easily extended to include the usability and accessibility…
