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Is there more demand for usability as websites become more complex?

It is often assumed that usability is about solving problems with web sites. This is sometimes the case, but what we often find at Weboptimiser is that usability, as with other forms of optimisation, is about improvement. The usability benefits that derive from SEO are the kind that will have benefits to sites of all sizes and levels of sophistication. In fact, by making a site more content-rich and complex through SEO, the site will become inherently more visitor friendly and easier to use, as it grows and develops.

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CEO of Weboptimiser, David White, is chair of the IAB Europe search taskforce

David White, CEO of Weboptimiser Group Ltd chairs the IAB Europe Search Taskforce and serves on the IAB UK Search Council, setting the standards for the industry.

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