How long will it take to optimise my site?
It depends. Pay-per-click search engine marketing, such as that offered by eSpotting and Overture, gives immediate results so it's ideal if you need visibility quickly. Trusted Feed is very fast too. To make a site search engine friendly on the other hand, is a longer process and even if you use the Express Submission service offered by may search engines, it can take several weeks for results to appear. Likewise, content-rich micro-sites can't be built overnight and still need to be submitted in the usual way, so you'll need to allow a month or two to achieve high positions. If speed is your priority, pay-per-click is your best option, but if keeping costs to a minimum is more important than speed, search engine optimisation and submission might suit you better.
