Cheapflights Case Study

How Weboptimiser helps keep Cheapflights at number one for flights on Google.

Cheapflights

Founded in 1996, Cheapflights Ltd has become one of the world's most successful travel portals, bringing together over 1 million travel deals from over 500 travel partners. Its global network of sites includes cheapflights.co.uk, cheapaccommodation.com, cheapflights.com and cheapholidaydeals.co.uk.

The challenge:

With an experienced in-house search engine marketer, Cheapflights enjoyed good search engine visibility. However, keen to further increase their online profile, market share and reach. Cheapflights wanted to take their in house expertise further. Enter Weboptimiser.

The brief:

Weboptimiser's brief was simple: to complement and enhance Cheapflights' in-house expertise to facilitate greater visibility under competitive search terms.

The solution:

A strategy was devised whereby Weboptimiser's search engineers allocated six days each month to work with Cheapflights' in-house team. Weboptimiser's engineers provide expertise in strategic advice and practical support. The Cheapflights family of sites is continually reviewed and updated to reflect changes in the search marketing industry. Weboptimiser's advice not only helps maintain and improve high rankings and visibility, it creates room for expanding its reach across the search engines.

The result:

As a result of these combined efforts, the Cheapflights brand has significantly boosted its online profile. Whilst it has consistently enjoyed No 1 position on Google for the terms "flights" and "cheap flights", Weboptimiser's optimisation has meant Cheapflights also features very highly for search terms such as "travel" and "holidays", which are key areas for the business.

Rob Passmore, head of marketing of Cheapflights Ltd adds "Weboptimiser's input has been invaluable; with specialists covering each major search engine, they represent a highly cost effective way of having a truly expert search engine team onside."

For more information about Weboptimiser's search engine marketing services, either email or call Joshua on +44 (0) 20 7953 7199.