Search Engine Marketing Case studies
Our selection of case studies are based on actual projects we have undertaken for some of the Internets most successful brands.
The case studies not only demonstrate that we do the business but also the benefits our clients have enjoyed as a result.
What you will find again and again with Weboptimiser is we only recommend services that we have tried, tested and delivered...
There are three kinds of Websites - the brand web site, the sales web site and the lead generation web site - and of course the hybrid - we have experience of all of these and know how to make them work.
We cannot demonstrate every singly type of campaign that is possible. We have more anecdotal examples - Email, Video and Social Media - all you have to do is ask - call us on +44 (0) 20 7953 1123. - if we are busy, call again, later.
Shown below is just a selection of case studies that we enjoyed and we hope you do to.
Virgin Money
FSB
IAB
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Virgin Money Case Study
When Weboptimiser first met Virgin Money, the company had a very strong paid-for search marketing strategy that was delivering impressive results. However competition for ownership of generic search terms such as 'credit card' and 'credit card balance transfer' was forcing prices to spiral with some terms costing as much as £5 per per-click.
The Virgin Money credit card team wanted to reduce the cost of pay-per-click search marketing and increase the volume and quality of leads coming from natural search.
Teamwork and Results
Champion / Challenger site systemSEO delivered traffic to the pages that delivered the best results. We reviewed the PPC strategy to create a combined 24/7 approach.
The site is constantly monitored and adapted to meet the project's objectives of maintaining top search rankings for minimum cost, 24/7.
Starting in 2004, Virgin Money remain a client to this day.
Results you can bank on
Virgin Money's Champion site received 47,000 visits in February 2008 from Google clicks from natural search traffic. For key terms 'Virgin Credit Card', 'Credit card UK', and 'Credit card balance transfer' the Virgin Money website ranks number one.
Ben gives us his version of what it is like to be a Weboptimiser customer, the vip treatment he receives, natural search benefits, the benefits of outsourcing and SEO results achieved.
FSB Case Study
The Federation of Small Business is Britain's largest business organisation with over 215,000 members.
The London division of the Federation of Small Business wanted to promote their agenda for the next London Mayor during the election campaign.
When we got involved the campaign was already underway, the FSB wanted to get their message across quickly...
By using real business people running small businesses in the London area, the video was extremely engaging for viewers and put a personal face to the FSB's concerns.
Political Campaigning
Search Optimised VideoVideo production was carried out within 24 hours, enabling the FSB to post it to their own website as well as sending the link to their members and select media organisations.
The video was search-optimised by the engineering team at Weboptimiser and within hours of its completion it was enjoying high rankings on Google and YouTube, fulfilling the FSB's objective of reaching a wide audience in rapid time.
FSB Quote
Nick Winch, London Policy Manager at the FSB said "We were very impressed with the video Weboptimiser produced for us. As part of our campaign to make the voice of small business heard in the London Mayoral elections this video has proved very valuable. The team was professional, worked very closely with our team and delivered a fantastic movie in two days."
IAB Case Study
The IAB is the trade association and think tank behind the commercial Internet. Formed in 1997 it's at the heart of the online advertising, electronic commerce and Internet marketing community.
Before David White - Weboptimiser's Managing Director became Chair of the IAB Search Council, back in 2003, Data Protection issues surrounding cookies were the focus of major political debate. At that time there was widespread confusion about the data protection online. Few web site owners had a cookie policy, and web site users were similarly ill-informed of their rights.
The IAB recognised that there was a need for a central, easily accessible resource where everyone could find accurate, up-to-date information about cookies..
The brief... and the strategy
Supporting Digital MediaThe IAB's brief to Weboptimiser was to design, build, optimise and manage an IAB-branded, web site, www.AllAboutCookies.org. The site had to be accessible and visitor-friendly as well as content and functionality-rich. Most importantly, it had to be search engine friendly.
Weboptimiser's strategy to optimise AllAboutCookies.org was based on a long term approach that would not only recruit qualified traffic but retain visitors on the site for longer, build rapport with them, to encourage repeat business and ultimately bring a return on investment.
The stakes were high and it was imperative that the industry was able to demonstrate to European Legislators the industries ability to self regulate...
The result
The site enjoyed first page positions on the search engines for competitive search terms including, 'manage cookies' and 'enable cookies'. It had a high Google PageRank with thousands of links to it from all over the Internet and attracted over 300 web site owners, marketers and users every day.
Through this visibility it was able to provide a vital and easily accessible service to the online community. Thanks to AllAboutCookies.org, thousands of people have gained the tools to enable their sites and businesses to become legally compliant with new data protection laws and maximise their Internet marketing strategies.
The legislation, which the creation of the web site helped to soften, could have cost the industry £187 million on online marketing spend alone, according to independent estimates.
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Case studies provide evidence of success from those who have gone before you. They were proven correct in their confidence in Weboptimisers ability to deliver the goods.
You will find more case studies here than from any other Internet Marketing service provider because we consistently deliver more.
It is a self fulfilling prophecy... The more practice we have, the more campaigns we run the better we get. It is all to your advantage! Call us on +44 (0) 20 7953 1123 - and if we are engaged, call again, later.
Dramatic Cost Reductions!
Finance and Entertainment industriesHow we cut the cost of customer acquisition for The Mortgage Lender by 66%.
How our consultancy services benefits Pattinson & Brewer Accident Clams specialists.
Working with the Royal Festival Hall, we used SEM to increase online booking revenues
Read our SEO best practice guide.
How we optimised the launch of the new Ford Connect Van.
How we helped Granada Learning double their traffic.
How we helped Marriott International increase overseas revenues by 32%.
How our consultancy service supported the Cheapflights in house seo team.
- Virgin money
- Thorntons
- First Capital Connect
- IBM
- Sky
- Ford