IAB EUROPE
Working at the heart of the Internet Marketing community, David White, MD of Weboptimiser Group Ltd, chairs of the IAB Europe Search taskforce. He sets standards for the search engine marketing industry and regularly meets with major players in search from all over Europe and actively works to co-ordinate industry events.
Search standard - June 2007
Having just set the first standard for search Weboptimiser is well placed for Global, European and local search engine marketing projects. Whether you're devising your optimisation strategy, comparing optimisation suppliers or simply finding out about the latest developments and innovations, Weboptimiser sets the standards.
Interact, Brussels June 4th & 5th
The first IAB Europe Interact event was held in Brussels, a large scale project for 400 delegates featuring key industry speakers, workshops, presentations and networking opportunities. Alain Heureux was welcomed by all as the new president and the event series is set to be a success.
We interviewed speakers and delegates and were able to create four video presentations each designed to present the event from a specific viewpoint. The first an IAB perspective and views of the IAB for putting together such an event, the second a fast paced video that brought together a day of action packed workshops. The third video is a fast overview of the second day. Whilst the final video features key speakers so you can hear a short version of their presentation directly. Introduced by the IAB President Alain Heureux who also directs us to come back next year at the next Interact, to be held in Germany..
See all the Interact Videos
The Interact IAB Europe Introduction - Day 1. Six minutes.
The Interact Workshops - Day 1. Seven minutes.
Danny Meadows-Klue on fine form Interact summary - Day 2. Three minutes.
Alain Heureux thanks everyone and introduces key speakers and the next Interact - Day 2. Thirteen minutes.
IAB Europe Leadership Council - January 2007
We were able to interview many of the delegates on Video, and ask them about the benefits of membership of the IAB and their views on search. See the Video Interviews online, now.
For more information about Weboptimiser's search engine marketing services, either email or call John on +44 (0) 20 7953 7199.
Weboptimiser is an SEO and PPC specialist service company.
Founded in 1996 as an SEO company, Weboptimiser specialises in search engine optimisation (SEO) and pay per click (PPC) services. Weboptimiser puts more life into sites by using the latest search engine marketing, contextual advertising and web analytics, taking care of website usability and website accessibility
With a unique portfolio of ethical Internet marketing services, including consultancy, support, training, tools and expertise, we will make your e-business faster, smarter, busier and more profitable.
Weboptimiser's approach covers the complete Internet marketing lifecycle, converting browsers to buyers. A site optimised by us isn't just easier to find on search engines, but faster, smarter, busier and more profitable - as our clients are pleased to testify.
As a brand-friendly optimisation company, we comply with Google's search engine marketing standards and won't risk your e-business with spam.
