Third generation search engine marketing - 3G SEM
As pioneers of search engine optimisation and search engine marketing, Weboptimiser is the company behind the latest exciting new development: 3G SEM.
In the beginning, the first generation of search engine optimisation was a technical game of cat and mouse between the search engines and 'Black Hat' SEOs. Next came 'White Hat' SEO, which was at least ethical, but rarely ventured beyond getting good positions on Google. But now that search is an accepted part of the mainstream marketing mix, it's time for the Third Generation.
Taking the application and the benefits of search to a whole new level, 3G SEM is a combination of three things:
- the latest search technology
- the innovative use of search strategy
- benchmarking-focussed methodology
Find out more, visit our dedicated 3G SEM site.
To give you the latest search technology, Weboptimser has developed The SEM Control Panel system, a suite of research, project management and reporting tools to drive, support and enhance client campaigns.
It's the perfect platform for our third generation strategy to integrate your search with your overall business and marketing objectives, and our benchmarking-focussed methodology to compare and measure your performance against your own KPIs.
Using the SEM Control Panel as the research, reporting and campaign management 'hub', we can help you implement an advanced search strategy that harnesses the power of the search engines to profile and segment your target audience, measure awareness and demand for your products and services and identify gaps in the market. We can help you find out what people are saying about your company, products or services, benchmark against your competitors, manage your response to sudden events and take action against anyone abusing your brand online.
If you'd like to talk to any of our clients or you'd like more information about what we could do for you, please contact us.
Related pages
Web Analytics - See the video interviews with Jim Sterne and Avinash Kaushik - March 28th 2007
