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When planning SEO, think from your site visitors perspective. Plan the content of each page to reflect a specific focus.

When your visitors come from a search engine appropriate content is easy on the eye when it matches their search term.

A natural flow helps satisfy visitor needs, providing the basis of trust.

Content is King

There is usually not enough content on most pages and what exists is often lacking.

Content needs to be designed to help visitors find what they want. In niche markets this is easier, as often there is little information around.

In competitive markets, with commodity products, you will need to work harder to stand out from the crowd.

In these cases you need to expand on the product description with sassy comments that suit your house style.

It is essential to deliver visitors to a page that makes sense to them immediately.

Especially when you pay for your visitors to arrive. You want your visitors to be welcomed and understand what to do.

For competitive advantage it is essential that your web site is designed for consumers using search engine friendly techniques, similar to those used in SEO.

Plan your site

When you know what they want

For simplicity, make a page for each product item. Targeted advertising will reduce your cost per click per conversion.

When you plan a pay per click campaign it makes sense to consider the structure of your site. It is a mistake to deliver visitors to your home page and expect them to work it out.

More for less

The essence of pay per click is to achieve more conversions for the lowest price. You must optimise every page throughout the site for conversion.

The more you focus on creating relevant landing pages, the more your pay per click campaigns will work.

In Email marketing the language you use is key. It is for this reason that your emails need to be benefits led and not sales led. Sales led ends up in price discount offers, whereas benefits led communications ends up in sales.

Too many marketers bombard their potential customers with 'buy now' cliche's as opposed to intelligent benefit led propositions that combine to make mouthwatering offers.

Benefits led communications

Focus on core benefits

Due to the interactive nature of online marketing, it is possible to focus on one group of closely related benefits.

With email you can directly relate to potential consumer needs rather than blasting an entire product range, hoping for the best.

Get Engaged

By focusing on individual core product and service areas, you have the opportunity to express your unique selling points.

By intelligently engaging with your audience, your communication lifecycle is longer and your chances of making direct sales improved.

There is more to video than meets the eye. To produce good video is a skill. Skill comes with practice, learning, good equipment and most importantly a good story.

The most important part of video is the story. You need to be clear in your objectives and you need to plan the video for the user, the medium and for business purposes, you need to decide what the call to action will be.

Whats the story?

The beginning, middle and the end

Every story needs them. Each needs to be thought through before you start - it also takes time and money to make your video engaging.

Consumers are engaged by television, so your production standards need to be high and your story telling needs to be good...

Frame your story

You need to frame your story from the start, get to the meat in the middle and close at the end - remember the call to action.

Keep it simple, focus on achieving your goals and do so in a way that would bear repeat watching...

Cross Media
Optimisation

Did you know that combining pay per click and search engine optimisation can boost returns by as much as 40%.

Time and again we have helped customers employ more than one type of optimisation - simultaneously to great effect. As online competition and prices rise, it is more and more important to maintain competitive edge online. We have the smarts and the experience.

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Personalised
VIP Service

We know that everyone and every campaign is different, that one size does not fit all...

With lots of clients, campaigns and technologies, we are well versed in specific needs tailoring. We have run test campaigns, split campaigns and full campaigns and we have experienced or created all the new technologies... we will ensure you succeed.

The Weboptimiser difference

Get more for less. Weboptimiser pioneers results-driven, transparent, brand friendly and ethical search engine marketing (SEM), pay per click (PPC), natural search engine optimisation (SEO), Email marketing and online Video production and optimisation disciplines.

With experience stretching back since 1996, our knowledge cannot be surpassed, whilst others have made a big noise, we have focussed on creating custom solutions that focus on client needs.

Over the years we devised a streamlined VIP service that delivers exemplary results.

Weboptimiser is first for search engine marketing, it is where the smart money goes...

Video Showcase

We practice what we preach and as well as having thousands of pages in Google ourselves, a high PageRank we also have about 300 videos dotted around the site. Enjoy!

Since 2004, with the advent and success of Youtube, the proliferation of broadband, the simple human experience that enjoys video and the expected integration of video in search, we have been working in video optimisation. This might be why you visited our site.

You can view two of the videos that have been the most effective so far: Crisis Square Mile Run, Federation of Small Business manifesto for the UKs Londons Mayoral Elections.

Search Engine Optimisation

Our ethical Search engine optimisation (SEO) services make your site more search engine and visitor friendly, to recruit, retain and build rapport with visitors.

In all aspects of search engine optimisation, we focus in on increasing conversions - 24/7.

Please visit our SEO VIP service page.

Please visit our SEO training page.

Pay per click

Providing access to over 40 provider trained engineers means we can provide genuine 24/7 online account optimisation, 24/7 Intelligent term analysis, 24/7 expert-optimised landing pages and 24/7 ad group optimisation.

In short - comprehensive pay per click bid management - 24/7.

Please visit our PPC VIP service page.

Please visit our PPC training page.

Email Marketing

Enquiries from your website will come by phone, by email and newsletter subscribers.

Whichever route they take, you need a comprehensive communications strategy in place and the Weboptimiser Email Response service has it covered.

Click here to learn more about Email marketing.

Video production and optimisation

As people are now watching television on their PCs, the expectations of online have increased and as the key to search engine marketing is usability and accessibility, it is essential to incorporate video on your site.

Click here to learn more about Video optimisation at Weboptimiser - first in search engine marketing.

SEO Jobs

The works tough at the top!

We have a hectic schedule with a strong focus on client satisfaction.

Apply here for SEO jobs at Weboptimiser - first in search engine marketing.

PPC Jobs