When you ask your teenaged son or daughter whether they’re interested in hanging out with you to check out a classic old black-and-white film you’ve loved for years… maybe one that stars top-tier stars from the glamorous days of Hollywood’s Golden Era… the one word answer you’re likely to get is this: BORING!!!!
There’s no accounting for taste, especially with the young.
Nevertheless, there’s a painful marketing reality exposed by this response – a reality that we all as marketers need to acknowledge.
You can’t be BORING!
Sales letters, postcards, Facebook posts, emails, billboards, radio, whatever… the cardinal sin for all marketing is to blend in with the tedious, echoing mass that fills mailboxes and airwaves with same-old, same-old content.
All the sales copy needs to express powerful benefits of your business and your offers in ways that stand out from the crowd. Say interesting things in interesting ways.
Resolve instead this year to make all your marketing BOLD, Creative, and relentlessly i-n-t-e-r-e-s-t-i-n-g.
It’s a great tip and a subject I will be presenting on Monday, 25th February 2013 and if you can make it (lasts month’s event was loved by all!!) this is your invitation. I know I can’t wait for it! Seats are limited, and offered on a strictly first come first served basis.
58 South Molton Street: 25th February, here’s what you get:
- Two Focused Areas Of Workshop And Discussion
- Me And All The Advice I Can Give, Live And In Person
- Our Goody Bag!
- Feedback From An Experienced Group There To Work On Your Business
- Access To Dan Kennedy People And Resources
Can’t wait! I look forward to meeting you and introducing you to an intimate, friendly, businesslike environment where everyone prospers.
Unable To Attend This London Event ?
Can’t make our London event click here and will we let you know if a video recording becomes available. There is no other way to network, other than by attending. Only attendees will get the monthly done for you marketing campaign. You will get more from the event by turning up.
Steve Thomson, recent attendee said:
“The panel discussion was remarkable in that so much wisdom and experience was focused on a topic that touches us all and remains at the forefront of business and personal thinking”
Event Location: 58 South Molton Street, London
Closest Tube: Bond Street. Just a few minutes away.
This London event is workshop style, so you will be given the opportunity to participate. Limited to 30, standing room possible as necessary, seats allocated on a first come, first serve basis. Register below to secure your seat:
What else could you do? in London?
Check this out: London Events. Search for London Events on your favourite search engine and you’ll soon discover there’s nothing better a business owner can attend this 25th of February.
Register and reserve your place here:
Reservations available on a first come, first serve basis