Why Weboptimiser?
Pioneers of search engine optimisation (SEO)
It was Weboptimiser who first realised that there's more to search engine optimisation (SEO) than just search engine positions, that there's more to visitor tracking than simple log file analysis and there's more to pay-per-click search engine marketing than using automated bid management software. As a result, our clients' sites don't just enjoy first page positions on the leading search engines, but are faster to load, easier to use and have the content, community and communication that Internet users demand today.
Results that count
At Weboptimiser, we consider return on investment (ROI) to be the only worthwhile metric, not search engine positions or traffic volumes. As a result, we're happy to report that TML Financial Solutions has increased its new applications by 33% whilst reducing its customer acquisition costs by 66%, Marriott International increased its visibility by 347%, its bookings by 40% and its revenue by 32% and The Chartered Institute of Marketing got an 110% return on its investment.
Web credentials
Working at the heart of the Internet community, David White, CEO of Weboptimiser currently chairs both the IAB UK search taskforce and simultaneously, the IAB Europe search taskforce. David is instrumental in communicating the effectiveness of search and to setting standards for the industry. Weboptimiser is an Adwords qualified company. We provide optimisation resources to New Media Age, Revolution, and Netimperative and work closely with the Internet Advertising Bureau (IAB), the Chartered Institute of Marketing (CIM) and e-consultancy orn a range of projects.
Ethics and accountability
Weboptimiser only uses search engine-approved optimisation techniques and shuns the use of spam techniques, which, although more profitable and easier to implement, could damage our clients' brand and net integrity. We offer complete accountability, including full disclosure of results against costs.
Technological leadership
Weboptimiser is a technology company, with an elite team of search engineers, software developers and copywriters as well as our own servers for securely hosting our clients' sites. We were the first to offer a live online visitor tracking service, the first to develop optimised, content-rich micro-sites and the first robot-based web assessment system.
What you can do next
For more information about Weboptimiser's services, either or call him on +44 (0) 20 7953 7199.
Alternatively, if you have any questions on search engine marketing, please check our FAQ.
Further reading
Pay Per Click - PPC online advertising
Search engine optimisation (SEO)
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