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Roy Patel - MetrixLab - VIP Briefing

Weboptimiser, working with the Interactive Advertising Bureau (IAB) interviewed delegates at the recent Leadership council event where they replayed part of their presentation to camera.

We asked them to express their views about the future of search and the search marketing industry. We wanted to stimulate and inspire our audience by asking some of the industry's leading business people and thought-leaders to tell us what they think about search and search marketing.

Today, we present Roy Patel, UK MD of Metrixlab. In his first video with us he talks about online and the online marketplace.

Roy Patel of Metrixlab explains his feelings about the IAB in Europe today and explains some of his companies findings and forecasts for the future of the online industry across Europe.

Recorded at the IAB Europe Leadership Council held at the Over Seas League, London, January 26th 2007.

An Adwords Qualified Search Marketing Company is an award given by Google to qualifying search marketing companies.

CEO of Weboptimiser, David White, is chair of the IAB Europe search taskforce

David White, CEO of Weboptimiser Group Ltd chairs the IAB Europe Search Taskforce and serves on the IAB UK Search Council, setting the standards for the industry.

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