Nate Elliot - Jupiter Research - VIP Briefing
Weboptimiser, working with the Interactive Advertising Bureau (IAB) interviewed delegates at the recent Leadership council event where they replayed part of their presentation to camera.
We asked them to express their views about the future of search and the search marketing industry. We wanted to stimulate and inspire our audience by asking some of the industry's leading business people and thought-leaders to tell us what they think about search and search marketing.
Today, we present Nate Elliot, Senior Analyst of Jupiter Research. In his first video with us he talks about online and the online marketplace.
He explains how the advertisers and agencies can work together to find, create and make improvements.
Nate Elliott leads Jupiter Research's coverage of European Marketing and Advertising. His areas of expertise include rich media and video advertising, social marketing and media, search engine marketing, and online dating. Nate expresses his feedback, views, forecasts and expectations following his presentation to the IAB EUROPE Leadership Council held at the Over Seas League, London, January 27th 2007.
