Danny Meadows-Klue - Introduction to SEO, PPC and the IAB - VIP Briefing
Weboptimiser, working with the Interactive Advertising Bureau (IAB) has invited VIPs from around the world to express their views about the future of search and the search marketing industry. We wanted to stimulate and inspire our audience by asking some of the industry's leading business people and thought-leaders to tell us what they think about search and search marketing.
Today, we present our first in a series of VIP Briefings with the views of CEO of the European Interactive Advertising Bureau (IAB), Danny Meadows-Klue. In the first video he talks about search and the search market. In the second he discusses the differences between Search Engine Optimisation and Pay Per Click, the direction the search market is taking and when a company should employ an agency. Finally Danny talks about the progression of the IAB from its inception to a crucial body representing the interests of our industry.
SEO, PPC, SEM and the Search Market
Danny Meadows-Klue, CEO of IAB Europe and Digital Strategy Consulting talks about Search Engine Optimisation, Pay Per Click and Search Engine Marketing. He discusses where the market is now and where it is going in the future. This is one of many of Weboptimiser's VIP Briefings with thought-leaders, bringing you the latest thinking from the most influential people in our industry.
SEO, PPC, SEM the what when and how of Search
Danny Meadows-Klue CEO of IAB Europe and Digital Strategy Consulting discusses whether to choose in-house or agency based web optimisation campaigns. He considers natural search vs pay per click and explains why it is vital to track your campaign using web analytics. This is another of Weboptimiser's VIP Briefings with thought-leaders, bringing you the latest thinking from the most influential people in our industry.
IAB EUROPE is for clients agencies and media owners
Danny Meadows-Klue CEO of IAB Europe and Digital Strategy Consulting talks about the important work of the IAB in the UK, Europe and the US and how it represents its three main member groups - media owners, agencies and client companies. IAB Taskforces have been establish to agree and set the standards for various parts of the interactive industry - and there's one for search. This is one of many of Weboptimiser's VIP Briefings with thought-leaders, bringing you the latest thinking from the most influential people in our industry.
