http://www.weboptimiser.com/ Interviews of VIP Internet Marketers en-us Copyright 2007 Weboptimiser Group Ltd http://www.weboptimiser.com/VIPBriefing/jupiter.html http://www.weboptimiser.com/VIPBriefing/jupiter.html Weboptimiser, working with the Interactive Advertising Bureau (IAB) interviewed delegates at the recent Leadership council event where they replayed part of their presentation to camera. We asked them to express their views about the future of search and the search marketing industry. We wanted to stimulate and inspire our audience by asking some of the industry's leading business people and thought-leaders to tell us what they think about search and search marketing. Today, we present Nate Elliot, Senior Analyst of Jupiter Research. In his first video with us he talks about online and the online marketplace. He explains how the advertisers and agencies can work together to find, create and make improvements. Nate Elliott leads Jupiter Research's coverage of European Marketing and Advertising. His areas of expertise include rich media and video advertising, social marketing and media, search engine marketing, and online dating. Nate expresses his feedback, views, forecasts and expectations following his presentation to the IAB EUROPE Leadership Council held at the Over Seas League, London, January 27th 2007. Wed, 14 Mar 2007 22:29:00 GMT http://www.weboptimiser.com/VIPBriefing/metrixlab.html http://www.weboptimiser.com/VIPBriefing/metrixlab.html Weboptimiser, working with the Interactive Advertising Bureau (IAB) interviewed delegates at the recent Leadership council event where they replayed part of their presentation to camera. We asked them to express their views about the future of search and the search marketing industry. We wanted to stimulate and inspire our audience by asking some of the industry's leading business people and thought-leaders to tell us what they think about search and search marketing. Today, we present Roy Patel, UK MD . In his first video with us he talks about online and the online marketplace. Roy Patel of Metrixlab explains his feelings about the IAB in Europe today and explains some of his companies findings and forecasts for the future of the online industry across Europe. Recorded at the IAB Europe Leadership Council held at the Over Seas League, London, January 26th 2007. Wed, 14 Mar 2007 22:29:00 GMT http://www.weboptimiser.com/VIPBriefing/Feb07_IABGuy.html http://www.weboptimiser.com/VIPBriefing/Feb07_IABGuy.html Weboptimiser interviewed Guy Phillipson, CEO of the Interactive Advertising Bureau UK (IAB UK) to camera. The IAB UK helps advertising agencies and advertisers use the online environment to build brands and engage with their customers. With his position at the IAB, Guy's session covers a broad spectrum of topics. He provides insights for everyone, from marketers to agencies to advertisers: ? Online as part of the media mix needs to be taken more seriously by CEO's and senior executives, and 2007 is the year it has to happen ? From the point of interest, to point of purchase and to follow up customer management, the web has a crucial part to play ? Whilst some traditional retailers are doing well online, others have to learn from the Internet pure-plays if they are to compete successfully ? He predicts that Web 2.0 is going to create some online superstars from the British public in 2007. Watch this space! ? Britain is a nation of 'searchaholics', where the search budgets are twice the size of radio advertising Phillipson calls for more guidelines and openness within the search industry, which he believes still has some mysteries surrounding it. You can find out more about the IAB UK's attempts to do this by joining the IAB UK here Tue, 20 Mar 2007 22:29:00 GMT http://www.weboptimiser.com/VIPBriefing/Feb07_YahooRF.html http://www.weboptimiser.com/VIPBriefing/Feb07_YahooRF.html The Richard Firminger - Yahoo! - Vip Briefing. Weboptimiser interviews industry veterans and VIPs on camera. We asked them to express their views about the future of search and the search marketing industry. We wanted to stimulate and inspire our audience by asking some of the industry's leading business people and thought-leaders to tell us what they think about search and search marketing. ? He talks about Yahoo's recent decision to lower the base price on keyword search ? He believes that businesses can move online rapidly because pay per click search provides low cost customer acquisition and has the capability to deliver high returns very quickly ? He provides useful advice throughout on ways to make search really work for your business, from tactics to overall strategies ? He explains more about new services being launched by Yahoo! as well as the guidelines the company has introduced on the sensitive issue of trade marks for brand owners ? 2007 will be the year of behavioural targeting and Richard explains why this is and how it works Richard believes that user generated content, mobile Internet, social networking and video will figure prominently on the search optimization scene in 2007. Tue, 20 Mar 2007 22:29:00 GMT http://britcaster.com http://britcaster.com