Richard Firminger - Yahoo! - VIP Briefing
Weboptimiser interviews industry veterans and VIPs on camera. We asked them to express their views about the future of search and the search marketing industry. We wanted to stimulate and inspire our audience by asking some of the industry's leading business people and thought-leaders to tell us what they think about search and search marketing.
- He talks about Yahoo's recent decision to lower the base price on keyword search
- He believes that businesses can move online rapidly because pay per click search provides low cost customer acquisition and has the capability to deliver high returns very quickly
- He provides useful advice throughout on ways to make search really work for your business, from tactics to overall strategies
- He explains more about new services being launched by Yahoo! as well as the guidelines the company has introduced on the sensitive issue of trade marks for brand owners
- 2007 will be the year of behavioural targeting and Richard explains why this is and how it works
Richard believes that user generated content, mobile Internet, social networking and video will figure prominently on the search optimization scene in 2007.
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