Glen Drury is regional VP for Yahoo! mainly focussing on Northern Europe.
- He comments on how the knowledge of the crowd makes social search works and considers that Yahoo! Answers delivers on providing
- Glen talks about the pitfalls - in that the provider does not neccessarily control the future direction of the play.
- Yahoo now contains a mash up of results not only from traditional search sources but including Yahoo! Answers too.
- Glen describes how the AA sponsors parts of Yahoo! Answers and how the company can make a difference without overt advertising but instead by investing in the community.
- He discusses a study recently showed what the main elements that make sales work online and how brands cope and how smaller companies can compete.
He concludes that there are lots of opportunities within the market place and that search in particular continues to grow and evolve.
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