Heather Hopkins - VP of Research for Hitwise, UK. Her role is to evangelise and help clients understand the sheer volumes of data available. This is part two of her three part interview.
- Heather talks about the US and UK markets and how they are developing and social networking
- Recent research with Yahoo shows how online brands integrate with offline. Integrated campaigns work best and provides Sky - one of our clients as an example.
- She discusses a lot of statistics! She compares where we are in the UK compared to the US, how we generate brand loyalty and that we will start to see better web analytics.
- Trademarks are protected in Europe and brands should police the protection available - the siren in the background is just, well, perfect timing!
- Online brands can be very successful, Amazon, Ebay who compare well against Tesco and Argos cited as offline examples - both can fare well - it depends on the brands 'smarts'
Heather concludes with details of her blog - ilovedata.com.
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