Heather Hopkins - VP of Research for Hitwise, UK. Her role is to evangelise and help clients understand the sheer volumes of data available.
- Heather Hopkins introduces her blog: ilovedata.com
- She gives her predictions for 2007 - how they will increase and her views on social sites.
- She discusses a lot of statistics! She compares where we are in the UK compared to the US, how we generate brand loyalty and that we will start to see better web analytics.
- She considers that one of the market challenges is that it is difficult to determine how to grow because there are still so many options.
- In October 2006 search in the uk overtook adult for the first time in the UK, Adult is still higher than search in the US. Music and Gambling have also dropped.
- Facebook has now become a top 20 website, up 1200% year on year... She discusses this compared to myspace and bebo...
Heather concludes with more information on the market, she explains how the uk market is more commercial than in the US... Heather Hopkins suggests that the UK is perhaps a more mature market...
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