Reza Chady is the Managing Director of Telephia's European services. The company provides syndicated consumer research to the telecom and mobile media markets, which helps companies understand the digital consumer's behaviour, attitudes and experience. His insight into the mobile market is especially interesting:
In this lively VIP Briefing Reza covers a wide range of topics including:
- He believes the amount of revenue generated by digital content on mobile will increase significantly in 2007
- Consumers will take advantage of their faster broadband connections to seek out more advanced content, and to upload their own
- 2007 will see more people creating content and delivering to the Internet directly from their mobile devices
- He talks about the importance of choosing a quality online panel provider, where panellists are screened, well managed and incentivised
- He talks about the impact Apple's iPhone will have on the mobile industry
- The winners in the mobile market will be those who make their products and services increasingly simple and easy to access
Reza concludes by explaining that the key to successful online and mobile marketing is simplicity and usability - and understanding your consumers. If you get this right you can win over today's consumer.
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