Ted Wham is General Manager for Epsilon International the world's largest email service provider. Ted's Briefing focuses on email and database marketing and provides interesting insight for any company using this approach.
- Ted explains the reasons for the significant growth rates of 20-40% email marketing across the globe
- Email marketing is cost effective, and measurable to the last penny – and any company not utilising it should really be planning to
- He explains best practice for using email and database marketing for both customer acquisition and retention
- He explains how to ensure that your recipients remain interested in your messages, and choose to stay on your mailing database
- Ted explains the impact of consumer security concerns online and how 20% of surfers have never bought anything online
- Why you need a privacy policy
Ted concludes by explaining that the most important issue for email marketers is to understand and protect the power of their brand amongst their target market, and to approach their customers with relevant messages.
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