Jim Sterne is the President of the Web Analytics Association, the WAA. Jim Sterne is also organiser of the Emetrics Summit, he is currently on a World Tour evangelising and educating the world about Web Analytics. He considers what to measure, when to measure and how to measure...
In this lively VIP Briefing Jim covers a wide range of topics including:
- The key metrics to focus on.
- Provides advice on formulating your key performance indicators.
- He asks that you consider what your visitor is doing when they visit.
- He invites you to his next Emetrics Summit and gives you a taste of what to expect.
Jim believes "so it is all about optimisation"... and provides some interesting insight into how Internet savvy and Internet novice searchers use the facility. We believe it is "all about optimisation" too, and the weboptimiser service continually employ key metrics tracking and Web Analytics is part of the equation to ensuring that you get the very best out of your search marketing - when you combine all the things you need, we call that 3GSEM.
You can see our video interviews of delegates, speakers and exhibitors at this years Emetrics Summit filmed the end of March 2007, here in London, Russel Square, The Russel Hotel.
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