Alex Burmaster, European Internet Analyst, Nielsen//NetRatings
Alex is the European Internet Analyst at Nielsen//NetRatings. The company provides a wide range of research to help businesses target online consumers effectively, with both behavioural data from the Internet panel and web analytics as well as attitudinal surveys to help understand their opinions.
In this lively VIP Briefing Alex covers a wide range of topics including:
- His predictions for the increasing success of the UK's high street retailers in improving their online offer.
- Allowing brands and advertisers to use Web 2.0 to engage with their customers, and use user generated content creatively, with his own vivid examples.
- His call for industry agreed currency for Internet analytics and measurement data.
- He accuses the industry of complacency over consumer concerns for Internet security and believes the retail market could be even bigger if this were tackled.
Alex believes that search is the 'river flowing through the entire Internet jungle' and provides some interesting insight into how Internet savvy and Internet novice searchers use the facility.
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