Search Engine Marketing
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Search Engine Marketing for your business?
Not everything in the world of SEO is good for you. There, we said it! Indeed there are many who see it is a game of one-upmanship, where to get to the top you have to climb over or beat others, to take on your opponents and smash them to win… really?
Problem is, it often shows and it’s not a good look. Which is why we and many clients don’t see SEO this way. So 1996!
Is SEO good for business ?
Another way that SEO can be bad for your business is that there are many who peddle tricks and black-hat techniques designed to open back doors into search engines. You’ve probably seen meaningless pages that seem to rank well, but make no sense at all. Again, this is something that does not look good and is counter productive to good business.
Unsurprisingly, search engines are getting better at removing bad content from search, as they have clients to please too. A lot of them. If you have ever heard of terms like ‘google slap’ then you have probably known someone who has had their entire site removed… and therefore their business would have no doubt have been adversely affected.
Who’s the fool?
The reason that a search engine updates is to improve the quality of its results, and by definition this means that pages that have been written just to fool it get removed. Often seen as cat and mouse, search engine marketing is really a case of who is fooling who. Fools gold?
Most recently penalties have been awarded to sites that show extensive advertising in the above the fold area. Naturally for those businesses that rely on this as a form of income, these updates are not good business.
From the search engines perspective, and our perspective, as users, this is very good for business. It means we can find what we are looking for without having to wade through tons of ads before we get there. This all helps make the web a better place and of course, we would like to do our bit to help.
How to offer real value
So it is and always has been that to get good positions in search you need to offer real value, you need to integrate content with search and social media to make it tell your story in order for online to work for you.
Common sense tells us it would be best to demonstrate confidence, connections and long term client satisfaction with not just a story, but a story that is thorough, well constructed and delivers useful information written from the perspective of a friend, a trusted advisor.
Search And Social Media Together Makes Sense
As an experienced marketer you probably know that not every base is being covered, you know you cannot be everywhere and you cannot know everything that’s going on. This is especially true in search. We have certainly seen a lot of changes since we started out, back in 1996, yet our fundamental, ethical philosophy remains the same, that of an integrated approach. Our number one mission is to make the web a better place. A place that is especially good for business.
Now proven many times over, delivering success in search and social media delivers unrivalled levels of return on investment. A fact well understood, but often poorly implemented. The way to make it work is to make sure that it is well planned, makes sense and is cleanly integrated. A tough call for most.
Successful Search And Social Media Strategies That Work Well
If you are an experienced marketing specialist where time is always a premium, results essential, you need an integrated strategy, key information with appropriate detail, delivered on time that covers all the bases. Keeping simple, concise, monthly management reports save time, make money and deliver bottom line results where you want them. In other words, big results, without the big tricks, simply, safely, securely, consistently.
Return on investment – ROI
Integrated online marketing can often deliver massive returns on your investment (1000s). We tell you what has happened, what is expected to happen and how we would – or you could address new issues, in time.
Clear information, sound experience and your good sense has created countless case studies and has helped us serve hundreds of satisfied clients, handle millions in budgets, produce billions in results.
Our clients see us deliver the very highest performing SEO, Pay Per Click and Social Media campaigns for them year after year.
How About You?
Has this been your experience? Have you found a key business partner that you can rely on who knows how to integrate online in one place, has a global presence, experienced management team and whose dedication demonstrates that they know how to more than cover the bases and creatively deliver the results?
Well, now we have told you a bit about how we work, with your permission and in confidence, we would like to examine how you work. Or more precisely, how your web presence works for you. To get started and to help us fulfil our mission to make the web a better place, fill in the form below and we will deliver a confident, confidential report that will lead to a concise, connected and tailored business plan that will lead you to more results than you might ever expect. Isn’t that what you would like?
Social Media and SEO
Search engine algorithms change all the time and social media is riding a rising tide that has everyone a buzz. Of course SEO continues to crest, again and again. Having been present at the birth of SEO, Pay Per Click and social media, Weboptimiser takes out the guesswork of Internet Marketing to produce results you can count on.
We have mastered Social Media through years of implementing ad campaigns with two way integration in and out of Search, Facebook, Twitter, YouTube and Linkedin, it’s riduculous to think that the same rules apply to Social Media and Search, when they are two different things. The key to success is to stand out from the crowd and that is more than simply being number one. To stand out you need to differentiate, we built a dedicated content creation studio to help you create high impact stories that sell. We will create the required digital materials and help you stand out effectively.
Internet Marketing often sounds expensive and complex
It does not have to be that way, as the conversation is always about Return On Investment so it is not about how much things cost, but about the levels of return you can expect. This leads to transparent pricing with zero hidden costs. Just ask us to calculate the kind of returns you can expect before we start.
We have a quickstart program designed to get you up and running quickly. It costs less than a coffee and a bun a day! We have mastered the art of creating self liquidating opportunities that enable budgets to evolve and grow as if by magic to position you as the most dominant player in your market.
Giving you what you want
The number one thing that you tell us you want is website enhancement. You want to add more content, increase ROI and launch new products. Luckily we have a truck load of experience in all those things. So we can start to help you as soon as you enter your name, email address and your website details in the form below… We think you will be pleasantly pleased with what we send through to you. Go ahead, fill in the form right now, it takes just a second. Sit back, fill in the form and we’ll be good to go.
Check us out right now, simply complete this form and we’ll get right back to you.
Our mission is to help you automate your business so you can live your life more fully.
It’s surprising how much has come from the Weboptimiser stable over the years. For instance even Google staff are referred to as Weboptimisers, advanced techniques such as benchmarking are the norm and everyone understands the meaning of ethical optimisation – ideas we put forward over the years that have been adapted and adopted by many.
We do more business by value in Pay Per Click than in SEO nowadays, although our SEO service is stronger than ever and Pay Per Click travels ever further and extends into the cost per click reducing opportunities to be found in YouTube.
Strength and Depth in Search Engine Marketing
You know it’s interesting that since we pioneered the industry 8 BG – 8 years before Googles IPO, there have been so many johnny come lately’s. They talk about algorithms and technological triumphs, and well, blind you with science.
We enjoy the straight talk. We like talking about the money making opportunities SEO, Pay Per Click and Social Media bring. They all integrate in any search marketing campaign, and rightly so. Today, you can employ pay per click on Facebook.
There are so many ways to optimise a campaign. Some of the most well known and recent techniques that we have been ahead of the field in include multi-variate testing and retargeting – both of which produce results so good you can bank on them.
There is so much more too, we can’t cover it all here and in any case they all need to be integrated to suit your profit lines. We expect to create new business opportunities for you, ones that we can only create by getting to know you and your business. You will get results as soon we start to speak. Call us during working hours (GMT) on +44 (0)20 7953 8304.
If you would like to know more about these three key disciplines, click on one of these:
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Ethical, accurate and effective Search Engine Marketing
Key to long term first page positions is ethical, accurate and effective SEO. Search Engines look for your site to be visitor friendly and that increases their satisfaction rate. In turn, your conversion rates increase automatically and your positions go up.
Our very long experience and deep understanding Pay Per Click ensures that your campaigns are managed and optimised 8 times an hour, 24 hours a day, 7 days a week. The combination of top of the range, sophisticated software and ‘people ware’ regularly achieves performance improvements of 30%.
Now you can operate Natural Search campaigns across all major search engines, display networks and Social Media a platforms. Using the latest analytics, targeting and intelligence tools, we achieve your KPIs that beat your competitors.
We appreciate how difficult it can sometimes be to determine which SEO agency is the best choice, but a simple, yet transparent method, is to ascertain how well the search agency is performing in the search engines against its own target key phrases.
For example you’d expect them to at least occupy a page 1 position for ‘search engine marketing’. Let’s face it – if they can’t achieve top positions for their own terms, how can you be confident that they can achieve them for yours?
Weboptimiser have been providing Natural Search services since 1996 and have been at the forefront of the search marketing industry, pioneering techniques around Natural Search and Cross Media Optimisation.
We have years of experience in managing and creating innovative internet marketing campaigns. We have helped to create over £1bn of sales through SEO for our clients and we would love to help you too.
Check us out right now, simply complete this form and we’ll get right back to you.
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We make your web site work better for business. Combining Search Engine Marketing with Social Media, advice, training, intensive workshops and audits with usability support and accessibility ensures success!
